Where are you seeing the fastest movement in the SERP’s? According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It …

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Take a moment to …

There is no higher quality signal than branded search. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a …

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Inbound link-building is an important SEO …

The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. In a nutshell, it gets your ranking on the first pages of search results. In order to get the authoritative links that Google respects and sustain your search rankings, you need …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Cloaking is a method which gives search …

However, bad content can quickly and easily cause the death of your business’ online presence. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Ideally, you should undertake keyword research well …

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. cause a few issues. When it comes to improving the page rank of a …

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Very similar content can be useful across TLDs too. All that technical stuff. Search Engines …

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as …

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Why are links …

SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. After all, 75% of Google’s clicks are from the first page …

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of …

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. You should have a clear hierarchy to your site and if you …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it …

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO only becomes difficult when other people become involved that aren’t SEOs. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy …

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. 40% of all sales could be online by 2020. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following …

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Google is showing Context is King when it comes to indexing people in …

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. The dashboard for My Business gives you the opportunity to control all of your business’ information from one place …

Users will also become frustrated if they can’t view content because of broken URLs. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this …

Stick to these good practices and you’ll be on your way to free traffic. Now, in modern SEO, we have to do really really good content to earn those quality links. Authority is measured by the quantity and quality of inbound links to your site, as well as its …

This phase focuses on using SEO data to make decisions about which pages hold the most value. Over the last several years, Google has made huge strides in driving better UX (user experience). Longer posts provide more value for readers, but only if they’re of great quality. Although people …

You will not be able to control when Googlebot and other search engine spiders visit your site. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Links are important since Google confirmed that …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If you are ranked anywhere below that, the amount of eyes on your search …

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. For example, imagine that you have a …

Guess who is still finding them? A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Some websites …

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display …

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. The structure of your URL can affect both your page’s ranking, but also the …

Search engines can quickly scan for pages that are likely to match a search query. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Search Engine Optimization, or SEO, is an integral part …

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you happen to come across a page on the web that has the label SEO or …

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description …

In these cases, you’ll see very few competitors to benchmark against. High authority links are great, but in my opinion, relevant links win the game every time. The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. But how do you …

As they crawl your site, they index content to appear in the search engine results. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. You need to come up with blog post ideas, and there are various sources of …

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Whilst we may have just said that keywords are no longer …

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured …

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending …

High-quality, timeless content performs better in search engines than short-lived articles. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries …

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The content on your site should be organized in a logical way. This is not only good for SEO …

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. There …

While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. To be able to write comfortably for different industries can take a lot of time and research. Search engine guidelines help us distinguish truly useful content …

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. One of them is Social engine optimization. The most critical thing to automate is competitor research. There are several main types of search behaviour when it comes to online …