This year will be the year of analytics

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Take a moment to …

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We've reached a tipping point when it comes to quality

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It …

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Ways to tell you're suffering from an obsession with stickiness

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Inbound link-building is an important SEO …

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Keyword Research for Page Titles

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Cloaking is a method which gives search …

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Let's talk about duplication

However, bad content can quickly and easily cause the death of your business’ online presence. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Ideally, you should undertake keyword research well …

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Remember that web portals make the web go round

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. cause a few issues. When it comes to improving the page rank of a …

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Reasons why marketers love reporting

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Very similar content can be useful across TLDs too. All that technical stuff. Search Engines …

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Here's what industry insiders think about text links

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Create an Engaging Web Presence by the use of html

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as …

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Having fun with webmaster tools

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Why are links …

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Great ideas about web portals to share with your colleagues

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. After all, 75% of Google’s clicks are from the first page …

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Follow a consistent cadence towards hits

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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This year will be the year of splogs

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

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Everything you need to know about link exchanges

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it …

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Lessons I've learned from search queries

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO only becomes difficult when other people become involved that aren’t SEOs. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy …

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Web analytics data alone is not enough

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. 40% of all sales could be online by 2020. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following …

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Establish your position regarding javascript

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Google is showing Context is King when it comes to indexing people in …

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Hidden facts about Google algorithms

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. The dashboard for My Business gives you the opportunity to control all of your business’ information from one place …

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Reasons why marketers love web portals

Users will also become frustrated if they can’t view content because of broken URLs. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this …

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Drop Keyword in First 100 Words

This phase focuses on using SEO data to make decisions about which pages hold the most value. Over the last several years, Google has made huge strides in driving better UX (user experience). Longer posts provide more value for readers, but only if they’re of great quality. Although people …

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Exclude Internal Traffic From Google Analytics

You will not be able to control when Googlebot and other search engine spiders visit your site. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Links are important since Google confirmed that …

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Reasons why marketers love quality

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Increase Organic Traffic by the manipulation of page rank

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If you are ranked anywhere below that, the amount of eyes on your search …

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A do-it-yourself guide to domain authority

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. For example, imagine that you have a …

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Make a good use of link exchanges

Guess who is still finding them? A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Some websites …

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Taboos about widgets that you should know

Search engines can quickly scan for pages that are likely to match a search query. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Search Engine Optimization, or SEO, is an integral part …

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Let's talk about domain authority

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you happen to come across a page on the web that has the label SEO or …

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LINKS are STILL the #1 driving factor behind rankings

In these cases, you’ll see very few competitors to benchmark against. High authority links are great, but in my opinion, relevant links win the game every time. The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. But how do you …

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Find out more about bread crumbs

As they crawl your site, they index content to appear in the search engine results. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. You need to come up with blog post ideas, and there are various sources of …

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Look to improve every day

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Here's what industry insiders think about page impressions

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Whilst we may have just said that keywords are no longer …

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The back story of page impressions

High-quality, timeless content performs better in search engines than short-lived articles. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries …

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Succeeding in SEO means paying attention to SEO campaigns

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear …

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Make SEO the main focus of your marketing tactics

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

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Invest in meta tags

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The content on your site should be organized in a logical way. This is not only good for SEO …

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Questions to ask about non reciprocal links

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. There …

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Layout, formatting and sitemaps combine to make great SEO

While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. To be able to write comfortably for different industries can take a lot of time and research. Search engine guidelines help us distinguish truly useful content …

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Why your digital marketing strategy should centre around SEM

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. One of them is Social engine optimization. The most critical thing to automate is competitor research. There are several main types of search behaviour when it comes to online …

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