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When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website.

Everything you need to know about link exchanges

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Social signals may not play Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. Social engine optimization is actually a technique to collect user traffic on a website.

Consider how customers are visiting your site

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. As a result, your website won’t rank in the search engines. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets.

Tailor to shoppers, not search engines

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Gaz Hall, an SEO Expert from the UK, said: "Your SEO strategy will go a long way for you and your business with the proper maintenance."

A nofollow link can help Google to put your website into the right context

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. A little keyword research can go a long way in helping you understand what your audience wants. This is where you encourage the reader to engage with your business on a more rewarding scale. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text).