Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership.

Advanced content analysis SEO principles

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Despite countless claims over the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. Does your website feature evergreen content, or are all your posts short-lived? Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines.

Concentrate on actionable keyword research

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results.

How are you supposed to do this?

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. Backlink quality is considered as the most important metric now than the count of backlinks. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it. Gaz Hall, from SEO Hull, had the following to say: "With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices."

Adjust your appearance in search by utilising long tail search

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results.