Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry.
Its all about splogs
You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Although bounce rate is
hard Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions.
Make splogs the main focus of your marketing tactics
Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. When launching a new
website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years.
Great ideas about scraping to share with your colleagues
It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Backlink quality is considered as the most important metric now than the count of backlinks. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. According to SEO Consultant
, Gaz Hall: "With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals."
Aligning your goals in relation to duplication
If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. With that said, proper
SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come.