SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. The world of search marketing (SEM) has evolved a lot in the years since its outset. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region.

Make sure you know exactly what you're doing with 301 redirects

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Google doesn’t want to deliver Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. A title should be 50-60 characters and a description should be 155-160 characters.

Let's talk about hits

What keywords would my customer or target audience use to describe what they want? At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…

The page content that the searcher clicks to should be quickly identifiable as relevant to the searcher’s task

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. According to Gaz Hall, a UK SEO Consultant : "Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers."

Basic on-page SEO factors to look for

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Write good original and compelling content with the keywords to help your search rankings.