Create The Perfect Landing Page For Local SEO! Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more.

Link Outreach

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. To achieve and maintain good Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords.

Your marketing strategy could use a facelift - consider including googlebot crawlers to adhere to best practise SEO principles

And for that, you need to correctly optimize the page. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use.

We've reached a tipping point when it comes to Google algorithms

Google Search Console, Google Analytics, Page Speed Insights, etc. One way search engines derive intent is by classifying queries into intention categories. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Gaz Hall, from SEO Hull, had the following to say: "These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results."

Boost site speed and utilise authority sites

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return.