It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Understand about keyword research

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Before the Google Penguin and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount of conversions, an improvement over generic keywords.

How to search engine optimize your website

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners.

Don’t forget to 301 redirect your old URLs

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Gaz Hall, from SEO Hull, had the following to say: "Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO."

Boost site speed and utilise meta tags

We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.