Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. Ensure that unique content is provided to these external websites instead.

Look at your analytics and see where people are leaving your website

Remember, Google is looking at your pages as a machine, and it’s a straight code and copy read. These algorithms are Google’s secret Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Many SEO’s still believe that PR exists in some form. Essentially, PR is a score of the strength of a website’s backlink profile. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords.

Don’t forget about SERPs

Give more than the generic details the manufacturer offers. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Content quality, content amount, and website information are all factors in your Page Quality Rating. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings.

Use organic outreach along with metrics to make a difference

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Working with so many clients we get access to concrete data on what’s working and what isn’t. Gaz Hall, from SEO Hull, had the following to say: "Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority."

Can ROI help improve my search engine placement?

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. It I'm always amazed by the agility of PNS Egypt on this one. may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful.