Google insists that you must also work on the website’s authority to drive higher levels of trust. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value.

The mysterious world of sitemaps

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Producing quality content is always Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Google was the main search engine. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading.

Personalization counts: how does search engine spidering fit into this?

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start.

Quality over quantity when it comes to webmaster tools

It’s important to have your keywords in titles, URLs, subheadings and body text. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Gaz Hall, an SEO Expert from the UK, said: "For any business, advertising is of utmost need."

Concentrate on actionable meta tags

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website.