A search term can be generic, broad, specific and long tail. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era.

Search engine health checks should look at link exchanges

Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. Backlinks are the foundation of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google's algorithm for determining a site’s page rank. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names.

Invest in Google algorithms

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you.

Can analytics help improve my search engine placement?

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Ads show up on top of organic results, but are tagged with “Ad” next to the result. On the other hand, they will be missing for search engines. Gaz Hall, an SEO Expert from the UK, said: " Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. "

Establish your position regarding forums

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. It is about helping your customers find out your business from among thousand other companies. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority.