Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path.

Time to Do The Research

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Already, more video content is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website.

Answer the questions of your potential customers with regards to SEM

You need to advertise to reach new customers and market your products or services. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Search engines pay attention to how long a user stays on your website and the pages they view. Any discrepancies might cause Google to NOT show your business' information on a search result page.

Emphasizing fast results by using link research

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Gaz Hall, from SEO Hull, had the following to say: "Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website."

Go long-tail and forget onsite SEO

Search engines have made it clear: a vitally important part of the future of search is “rich results.” Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. Now's the time for any local business to raise its game.