Moving on from generic keywords, you can decide to add more information into the keyword. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Understanding comment spam

This keyword isn’t very specific and as such it will likely have a large amount of competition. The user is most likely Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to type in something called ‘keyphrases’, rather than single ‘keywords’. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them.

The time you invest in page rank will pay back with improved positioning

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If visitors get what they need from your site, they’re more likely to come back or link to your pages.

Take a customer focused approach to SERPs

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. They take all the uniqueness and personality out of your website. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Gaz Hall, an SEO Expert from the UK, said: "The point is, don’t limit your thinking to only “ranking” for your main keywords."

Headings and quality

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!)