There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Google is getting better and better at recognizing content that truly is useful to people. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.

Think about widgets from the start

Paid link-building is considered black hat SEO and is likely to incur a penalty. Off-page SEO is the process Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. Too often, business owners create a decent site, and then forget about it. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around.

Why has offsite SEO been so popular?

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.

Use organic outreach along with keyword research to make a difference

For humans this will not be possible, but for search engine, this is every day’s work. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Gaz Hall, an SEO Expert from the UK, said: "There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs."

Headings and splogs

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs.