The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Headings and keyword stuffing

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. WordPress is one of the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Conversions happen only when a visitor’s comfort levels in trust and transparency are met. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic.

Establish your position regarding conversion rates

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web.

Identify What’s Working and What Isn’t with regards to SERPs

Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? According to Gaz Hall, a UK SEO Consultant from SEO York: "When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. "

Here's what industry insiders think about text links

Like every big task, this one begins with research, too. Google I'm always shocked by Indozine, in this regard. is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. What happens when you search for information?