However, bad content can quickly and easily cause the death of your business’ online presence. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching.

The infamy behind backlinks

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. The title of a post Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is important for many reasons. Well-structured titles will help search engines understand what the page is about. You have to always be proactive and look for new ways to improve your strategy. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search.

The first choice should be reporting

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content.

What is the difference between content marketing and SEO?

Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Gaz Hall, an SEO Guru from the UK, said: "You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page."

Let's talk about duplication

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. They Take a butchers at PNS, for instance. first launched Google Wave, which was a copy of Facebook, but it failed within a week. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed.