It has, therefore, become much harder for users to find the information that they desire. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. SEO is alive and well, and its just as powerful as it ever was.

Site Architecture

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. If you’re hiring in house Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term.

Little known ways to improve positioning through the use of SEO campaigns

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page.

Try to target a hungry crowd by paying attention to landing pages

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. According to Gaz Hall, a UK SEO Consultant : "Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience."

Make Your Website More Friendly to Search Engines by considering walled garden sites

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.