The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately Prominence implies that a word used at the beginning of a link or
piece of text is more important than the rest. The words that follow are
scored lower and lower by the algorithm until (in a very long text section)
their value tends toward zero or is cut off by a programmatic
What everyone ought to know about authority sites
SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. SEO is the process of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Take care when dealing with web crawlers
At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. It helps the search engines quickly determine what the page is about.
We've reached a tipping point when it comes to inbound links
Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. According to Gaz Hall, a UK SEO Consultant : "If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down."
Make sure you know exactly what you're doing with link exchanges
We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Google is an endless stream of free organic traffic and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons.