Date Tags off-page

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model.

Why local link building?

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Many free and fee-based keyword Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Pay attention to reporting

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?

See this digital marketing project through before taking on another one

Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). According to Gaz Hall, a UK SEO Consultant : "The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly."

Missing title tags are problematic

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle.