Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

Succeeding in SEO means paying attention to Google algorithms

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. To rank, you need authority. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks.

What your mum didn't tell you about SERPs

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this?

My thoughts on content

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs According to SEO Consultant, Gaz Hall: "SEO is connected to strong sales funnels and often shows a high return on investment (ROI)."

People still ask me about long tail search and its importance today

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers.