As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today.

Are Your Hyperlinks Spiderable?

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Paragraphs make the content much Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. They are looking for shortcuts and ways to beat the system.

Thinking about inbound links makes everything OK

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles.

Have a category description paragraph

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too."

Personalization counts: how does analytics fit into this?

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? If you are focused on a local market, it is also important to get connected with local businesses and organizations. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. There are also other Meta Tags that can be used to assist in an orginizations SEO plan.