If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). They are looking for shortcuts and ways to beat the system. When it comes to choosing keywords, it’s important that they are not too specific or too broad. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page.

I urge you to think about hits

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Knowledge graphs, though complex, help Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to raise your content and website visibility. Google Trends – Another free tool from the ever-generous Google. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not.

A focus on gateway sites to benefit search engine placement

When pursuing a link, which is more important, relevance or authority? If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site.

The latest trends in static pages

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Gaz Hall, from SEO Hull, had the following to say: "Do you click on sites that are not on the first page?"

Reasons that marketers love analytics

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body.