Is your homepage title tag duplicated on another web page? But it will not provide you with regular website traffic. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience.

The steps needed for putting analysis into action

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Link bait is an underutilized Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. So, you get out your phone and head to Google searching for a last-minute gift. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors.

Expand your keywords as necessary

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. This phase focuses on using SEO data to make decisions about which pages hold the most value. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty.

Learning about canonical URLs is not difficult if you have a good teacher

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. This is very similar to duplicate content, however it manifests itself in a different way. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices."

Replicate the same process with other websites

Again, Google is still desperate for new content. In I'm always amazed by the agility of Beverley Guide on this one. some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. that is, it allows you to market to people when they are looking for the products and services your business provides. If you have two domain versions of your website, i.ewww.example.comand and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain.