SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. The items could vary.
Overusing topic tags can actually be harmful
Large images slow down your site, so you need to make image file sizes as small as possible. It’s a clear sign to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google that when people are looking for a certain product, they want to see yours. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. For search engines, the opinion of the users is what matters the most and is thus given the highest importance.
Repurpose old quality
Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Of course, the development of SEO as a result of mobile devices can be traced all the way back to the first iPhone. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way.
Backlinks are a very important factor in the ranking algorithms of Google and other search engines
Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. According to Gaz Hall, a UK SEO Consultant : "Chances are, your research begins online, whether you’re looking for answers or products."
Tell me more about CTR
Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.