The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines.

Myths and misconceptions about ROI

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Ranking highly for search terms Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. This requires a careful planned, structured approach that accurately represents your business and the services you provide. It is also worth checking out your main competition to see which keywords they are targeting.

How to really understand URLs

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. It should help you to create a continual lead generating machine. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last.

Difficult things about search queries

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins."

The truth about URLs

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. Keyword density is the percentage of times a keyword is used in the copy. Anchor text has been a huge talking point within SEO for many years now.