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With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Don’t be too focused on creating backlinks, instead focus on the END Goal. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google have always been open about their movement towards voice-searching and mobile friendliness.

Create an Engaging Web Presence by the use of user generated content

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. If I can tell this, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! so can Google. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset.

Ranking high in the search engines is tough.unless you concentrate on user generated content

It’s important to monitor the backlinks your site is accumulating In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Businesses can leverage local SEO to great effect by creating a unique page for every location. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized.

The infamy behind landing pages

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Gaz Hall, an SEO Expert from the UK, said: "Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs)."

Think like a human not a robot when it comes to mobile search

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Instead of simply copying these phrases, youull write your content with the intent to actually answer them!