Date Tags off-page

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Publish Unique Data

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Every site has at least Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google will crawl your whole site.

The best advice I've listened to about SEM

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site If your product pages are SEO optimized, your company and products appear higher in the search results. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level.

Use simple and obvious terms that are easy to understand

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Gaz Hall, an SEO Expert from the UK, said: "Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information"

To get fast rankings, you need splogs

Bad content truly can do long-lasting damage to your website, brand and business. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. SEO is alive and well, and its just as powerful as it ever was.