As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank.

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Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Long form content is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

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Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. A professional SEO agency can improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning in SERPs (Search Engine Results Pages).

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According to Google, featured snippets especially helpful for those on mobile or searching by voice. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Gaz Hall, an SEO Expert from the UK, said: "The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring."

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These tools can provide information about duplicated content whether it is on your website or off-site. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. The key is to know your audience.