Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site.

Carve out time for concentrating on ROI

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. An argument I’ve faced before Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is that ‘we don’t have time or the money to create that much content’. Google even got that patented in 2009. Nowadays, everyone’s in a hurry, and the online world is no different.

A do-it-yourself guide to link bait

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. The challenge is to discern the difference between signals and just noise. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them.

Losing Focus on offsite SEO

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Gaz Hall, an SEO Guru from the UK, said: "SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress."

We've reached a tipping point when it comes to quality

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source For A great example that I like to use is Business Profile . a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days.