The backlink is one of the strongest ranking signals for any site because they indicate its authority. Placing keywords in these tags can be beneficial in some search engines. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position.

Link internally wherever possible

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Keyword-based titles help establish page Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! theme and direction for your keywords. Sounds easy, right? The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website.

Establish intuitive information architecture by considering mobile search

A good trick is to dig into your Google Analytics to see the top visited pages on your site. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. SEO is no longer just for large enterprises; How would you make that search engine understand your photograph of the best pen in the world?

Track organic traffic and your website inbound links

So, you get out your phone and head to Google searching for a last-minute gift. Millions of websites clutter the Internet waiting for visitors. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Gaz Hall, from SEO Hull, had the following to say: "In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines."

When your use of web portals becomes obsessive

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. They first launched Google Wave, which was a copy of Facebook, but it failed within a week.