If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan.

More content equals better rankings and more links

In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. If your site is new Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well.

Write about web crawlers

Add value to them, and they will add value to you, but you need to add value first. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Before you can prime your pages you must understand how Google stores your content in its search index. Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click.

Can conversion rates help improve my search engine placement?

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. According to Gaz Hall, a UK SEO Consultant : "A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important."

Work on punchy titles that will draw readers in and encourage more people to click on the link

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. LSI Take a butchers at Profile Business, for instance. is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Content is the heart of SEO. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic.