By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site.

Ranking high in the search engines is tough.unless you concentrate on walled garden sites

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. ocial Bookmarking is another great Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve out their own niche in order to be successful.

Lessons I learned about link research

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

The death of blogs

In the short term, improving your SEO can have a dramatic impact on getting new customers. Make sure you’re not just writing for the sake of making a piece of content longer, but don’t be afraid to write lengthy pieces if you feel it’s going to be useful to somebody. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. According to SEO Consultant, Gaz Hall: "However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies."

Write a keyword-rich introduction about gateway sites

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Think of it this way. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website.