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There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. With that in mind, it is always best to create posts and articles which target different behaviours. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords.

Aligning your goals in relation to social media

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Set up paid search campaigns Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that target the terms and intent that your target audience uses to find information related to your business and offerings. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. So if you’re interested give our team a call today and enquire about our professional training courses.

Everything you need to know about keyword stuffing

SEO yields tangible, measurable KPIs. Be thorough, be complete. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods.

Create a search marketing strategy based on link research

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. An index is another name used by a search engine for a database. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers."

You have the opportunity to appear in the Google Search news carousel

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Unique content signifies quality. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience.