This year will be the year of analytics

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Take a moment to …

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We've reached a tipping point when it comes to quality

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It …

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Great ideas about web portals to share with your colleagues

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. After all, 75% of Google’s clicks are from the first page …

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Lessons I've learned from search queries

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO only becomes difficult when other people become involved that aren’t SEOs. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy …

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Reasons why marketers love quality

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Invest in meta tags

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The content on your site should be organized in a logical way. This is not only good for SEO …

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Layout, formatting and sitemaps combine to make great SEO

While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. To be able to write comfortably for different industries can take a lot of time and research. Search engine guidelines help us distinguish truly useful content …

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A do-it-yourself guide to cloaking

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Head Keywords – Head keywords are usually of one word and are practically …

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Myths and misconceptions about webmaster tools

Developing a comprehensive white-hat strategy is absolutely essential for your business. Search engines like aged domains, and give them more authority over newer sites. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for …

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The mysterious world of link research

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. When you add a link to your website, you are inviting users to leave your site. Once your …

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Concentrate on actionable html

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer …

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Create Better Content

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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The hidden agenda behind CTR

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Don’t overlook websites that don …

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Avoid unrelated directories and low quality guest-posts

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based …

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Can quality really make a difference?

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether …

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Don’t forget about reporting

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers …

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When your use of javascript becomes obsessive

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Focus on performance, user experience, and indexed pages

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar …

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Wait. Are 301 redirects really that simple?

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has …

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Measure and Improve by paying attention to RSS feeds

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google devalues pages and websites with very little content, and it’s obvious …

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Reasons why you cannot learn conversion rates well

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Whether you’re …

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The ultimate revelation of quality

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Make sure the web server is able to handle the needs of …

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Its all about landing pages

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. The right …

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Take a customer focused approach to canonical URLs

It should help you to create a continual lead generating machine. What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. Bold and italics can make your keywords stand out more with the search engines. This is where …

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Link Intersect for SEO

Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. A professional SEO agency, filled with dedicated copywriters, optimisation experts …

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Follow a consistent cadence towards sitemaps

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Sometimes you might find broken links to your website …

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Why analytics matter

Stick to these good practices and you’ll be on your way to free traffic. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts …

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Education is the best legacy when it comes to SEO

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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This story about stickiness will haunt you forever

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You’ve seen what links you and your competitors have. Now it is time to start …

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The hidden agenda of plugins

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can …

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Difficult things about site submissions

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. SEO takes promotion. Backlinks are a huge part of …

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Find the right Chinese keywords

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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How to focus on citations

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Internal links can help you prove your authority in a particular field by …

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Let's talk about page rank

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. This is an integrated approach to drives customers to your business through a web portal. Customers now use mobile devices to research potential business partners before converting on a product or service …

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The latest trends in SEM

Therefore, site speed, quite rightly, can have a huge impact on SEO. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper …

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The hidden agenda of domain authority

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Links don't matter that …

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More importance is given to analytics

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Types of site changes brought on by CTR

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Never underestimate the influence of search queries

If you plan to do some basic SEO, it is must that you know how search engines work. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. There is nothing like this in Google. Keep …

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Search marketing implications related to widgets

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

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Things about authority sites you have to experience yourself

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. As a greater percentage of the population become increasingly technologically …

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Can reporting really make a difference?

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO …

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