Remember that web portals make the web go round

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. cause a few issues. When it comes to improving the page rank of a …

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Create an Engaging Web Presence by the use of html

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as …

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Having fun with webmaster tools

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Why are links …

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This year will be the year of splogs

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

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Exclude Internal Traffic From Google Analytics

You will not be able to control when Googlebot and other search engine spiders visit your site. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Links are important since Google confirmed that …

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A do-it-yourself guide to domain authority

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. For example, imagine that you have a …

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Make a good use of link exchanges

Guess who is still finding them? A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Some websites …

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Let's talk about domain authority

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you happen to come across a page on the web that has the label SEO or …

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Find out more about bread crumbs

As they crawl your site, they index content to appear in the search engine results. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. You need to come up with blog post ideas, and there are various sources of …

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Look to improve every day

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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The back story of page impressions

High-quality, timeless content performs better in search engines than short-lived articles. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries …

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Make SEO the main focus of your marketing tactics

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

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Top trends in offsite SEO to watch

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information …

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Can ROI help improve my search engine placement?

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Generally speaking, Google will identify the best pages on your site if you have a …

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Great ideas about meta tags to share with your colleagues

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. When your website or website’s content gets shared …

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Reasons that marketers love analytics

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). They are looking for shortcuts and ways to beat the system. When it comes to choosing keywords, it …

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Repurpose old LSI

Also remember to get ahead of your competitors. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. They may not consciously realize it, but they do. Before you decide which keywords are right for your brand, spend some …

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Measure and Improve by paying attention to rankings

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. A sitemap (with which you may well be familiar) is an HTML page containing an …

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More importance is given to local search

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. In a 2015 survey, Advanced …

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Reasons that people rely on 301 redirects

Stock-photos are the worst. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors …

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Things to avoid when dealing with organic links

Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you …

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My thoughts on anchor text

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

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The benefits of meta tags to your search marketing strategy

Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level …

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Carve out time for concentrating on CTR

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your …

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Meaty meta descriptions may affect your SERPs tactics

Body keywords still have their use, however. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A …

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Concentrate on actionable conversion rates

You need a mix of both timeless and timely content will help you always keep your readers engaged. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. One thing is clear, mobile overtakes the desktop. Whether you should go after long tail keywords …

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When your use of web portals becomes obsessive

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Placing keywords in these tags can be beneficial in some search engines. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that …

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Keyword Research for Page Titles

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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The latest trends in anchor text

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Design + analytics = Greatness

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low …

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All the good keyword-rich domain names have gone by now

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Are our marketing resources properly allocated?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Clarification about text links

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Record any results that appear to be effective, and …

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The truth about URLs

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for …

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This story about bounce rates will haunt you forever

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize …

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Don’t let flowery language get in the way of a clear message

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and …

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Search marketing implications related to RSS feeds

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website …

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To get fast rankings, you need splogs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Be mindful of comment spam

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. SEO doesn …

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Questions Over Keywords

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. There are thousands of millions of pages on the web, all ready to present the information on a variety …

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Build a mobile-friendly site

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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