Expand your analytics as necessary

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Why are search queries so popular?

Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. However, a significant portion of searches take place on alternative sites …

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Fun with trust rank for now

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Or the second page, where a mere 10% of users wander? As you may well know, Google has altered and changed its algorithm …

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Go long-tail and forget onsite SEO

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

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Maybe webmaster tools will be a thing of the past

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Adding endless pages of irrelevant content to your website won’t …

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Advantages of splogs and how you can take advantage of this

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Expand your anchor text as necessary

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. Since companies started hiring SEO experts back in the 90’s, SEO has changed. To be a leading part of this new marketing …

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Latest developments in onsite SEO

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Organize headings and subheadings with H1, H2, H3 tags

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. You need to come up with blog post ideas, and there are various sources of data that can help you come up with …

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Concentrate on actionable meta tags

Google insists that you must also work on the website’s authority to drive higher levels of trust. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present …

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I urge you to think about content

Even guest-blogging with a sole motive to generate links is also burned down. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is …

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Is the content of each page relevant to that SEO term?

You get what you want—top rankings on Google and “free” organic traffic. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links …

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Boost site speed and utilise authority sites

Create The Perfect Landing Page For Local SEO! Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece …

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Useful tips from experts in forums

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts …

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Keep an eye on duplicates

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics …

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Write a keyword-rich introduction about analysis

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the …

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More focus is put on site submissions

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All …

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Find a simple guide to link exchanges and read up about it

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Personal digital assistants, such as Applees Siri, have increased the …

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Things to avoid when dealing with local search

Create The Perfect Landing Page For Local SEO! Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Not every spot on your website will give your keyword phrases the same exposure and SEO …

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How to really understand gateway sites

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Targeting the wrong keywords is one of the worst mistakes that you can make in a business. At …

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Tell me more about dynamic pages

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be …

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Headings and link building

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. In our experience, 100-200s of milliseconds load time is a …

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Domain to Domain Relevance

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Google’s featured snippets, also known as “position …

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Take a customer focused approach to forums

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Google Plus works powerfully and Google has really given …

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We've reached a tipping point when it comes to plugins

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

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Set-up An RSS Feed For Your Blog

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

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Tell me more about site submissions

Several types of content are considered evergreen. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Don’t change your URLs if you don’t have to. Certainly, don’t modify …

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