Ways to tell you're suffering from an obsession with stickiness

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Inbound link-building is an important SEO …

more ...

Keyword Research for Page Titles

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Cloaking is a method which gives search …

more ...



Everything you need to know about link exchanges

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it …

more ...

Reasons why marketers love web portals

Users will also become frustrated if they can’t view content because of broken URLs. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this …

more ...

Drop Keyword in First 100 Words

This phase focuses on using SEO data to make decisions about which pages hold the most value. Over the last several years, Google has made huge strides in driving better UX (user experience). Longer posts provide more value for readers, but only if they’re of great quality. Although people …

more ...

Here's what industry insiders think about page impressions

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Whilst we may have just said that keywords are no longer …

more ...

Succeeding in SEO means paying attention to SEO campaigns

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear …

more ...

Questions to ask about non reciprocal links

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. There …

more ...

Why your digital marketing strategy should centre around SEM

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. One of them is Social engine optimization. The most critical thing to automate is competitor research. There are several main types of search behaviour when it comes to online …

more ...

What online marketing tools do you use?

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new …

more ...

Replicate the same process with other websites

Is your homepage title tag duplicated on another web page? But it will not provide you with regular website traffic. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting …

more ...


Here's what industry insiders think about link bait

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. As I mentioned, SEO is a long-term strategy. You won’t see results in the …

more ...

Latest developments in googlebot crawlers

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Mobile optimization considers content …

more ...



Baking SEO right into new websites

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 …

more ...

How do you feel about web portals now?

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. If your Google keywords relate to your business or website, where is your site in the search results? SEO is unarguably one of the best ways to connect …

more ...


SEO CDN best practice

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Sometimes you just can’t target a specific keyword on a product or service page of …

more ...

Great ideas about analysis to share with your colleagues

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

more ...

Update your anchor text on a regular basis

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. To make this strategy even more effective, you can find related keywords and assign two to three related keywords …

more ...

Incoming links from other website increase your total ranking potential

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that …

more ...

Reasons why you cannot fully understand sitemaps

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Keyword usage on a page is much more complicated these days. SEO professionals …

more ...


Thinking about content makes everything OK

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. To ensure consistently high quality, business owners …

more ...


Evaluating Websites that May Not Follow Best Practices

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage …

more ...

Reasons why you cannot learn SEO well

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. This is important because most Internet users rely heavily …

more ...

How to survive your first encounter with analytics

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Create great content. Google’s reputation depends on it leading users to high quality sites …

more ...

The death of ROI

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Long form content is …

more ...

Reasons that marketers love onsite SEO

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? In 1998, the web was much easier. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher …

more ...




Go long-tail and forget rankings

Throughout the years, SEO has changed substantially. SEO gives opportunities of substantial levels of free advertising; In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing …

more ...

Start by identifying your core set of target keywords

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales …

more ...

Difficult things about ROI

Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing …

more ...

Start simple, but don't forget text links

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Now, you need to be absolutely sure …

more ...

Basic on-page SEO factors to look for

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

more ...



Follow a consistent cadence towards quality

Search engines pay attention to how long a user stays on your website and the pages they view. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. From a …

more ...




Why Do SEOs Use Keyword Phrases?

In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Google reported similar findings in 2016, noting that 28 percent …

more ...

Boost site speed and utilise meta tags

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Canonicalizing a page is a way of telling Google that this URL is the “master version …

more ...