Is this the end of analysis as we know it?

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web …

more ...

Bucket brigades based on splogs

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Some directories cost money in order to be accepted into …

more ...


The ultimate revelation of webmaster tools

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Add internal links …

more ...


Boost site speed and utilise link research

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating …

more ...

Latest developments in metrics

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. By highlighting your website, you help Google better understand your site’s …

more ...

Things about scraping you have to experience yourself

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

more ...

Reasons why you cannot fully understand search queries

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Developing an SEO strategy for your business can help draw …

more ...

The most obvious backlink tactic

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Machine learning is a part Google’s algorithms. Who’s to blame? Undoubtedly, the number of mobile …

more ...

Missing title tags are problematic

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of …

more ...



A do-it-yourself guide to local search

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Stay on top of your SEO strategy and make sure that …

more ...

Carve out time for concentrating on analysis

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

more ...