Let's talk about duplication

However, bad content can quickly and easily cause the death of your business’ online presence. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Ideally, you should undertake keyword research well …

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Follow a consistent cadence towards hits

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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Establish your position regarding javascript

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Google is showing Context is King when it comes to indexing people in …

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Hidden facts about Google algorithms

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. The dashboard for My Business gives you the opportunity to control all of your business’ information from one place …

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Increase Organic Traffic by the manipulation of page rank

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If you are ranked anywhere below that, the amount of eyes on your search …

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Taboos about widgets that you should know

Search engines can quickly scan for pages that are likely to match a search query. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Search Engine Optimization, or SEO, is an integral part …

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LINKS are STILL the #1 driving factor behind rankings

In these cases, you’ll see very few competitors to benchmark against. High authority links are great, but in my opinion, relevant links win the game every time. The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. But how do you …

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Reasons that people rely on rankings

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s …

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Write a keyword-rich introduction about link exchanges

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Targeting the wrong keywords is one of the …

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How do you feel about link exchanges now?

Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go …

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Focus on performance, user experience, and citations

Such content doesn’t go out of date. Your customers may not realize it, but high search rankings make you more credible in their eyes. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what …

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Make sure you know exactly what you're doing with keywords

They can often be far too specific, far too generalised, or just not the common phrase used by customers. It is also worth checking out your main competition to see which keywords they are targeting. Here’s the thing; it’s extremely easy to choose the wrong keywords. This means …

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Create a search marketing strategy based on URLs

e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. They are page-level signals and can be implemented in a meta tag or in an HTTP response header …

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Effect of keyword density on my rankings

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Headings and splogs

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Google is getting better and better at recognizing content that truly is …

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Make googlebot crawlers a priority

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. In business, regardless of the particular field, it has always been a good idea to look around and see what …

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Understanding LSI

Advertising is a very important part of running any type of business. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Organizing your website into various sections, each with their own unique focus, will help …

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The steps needed for putting keyword research into action

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it …

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Headings and URLs

Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. Backlinks are commonly referred to as one of the …

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Let's follow offsite SEO best practise

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Use the rel=nofollow …

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Establish your position regarding dynamic pages

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Although you may now have a fully optimized site, your domain …

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Establish your position regarding forums

A search term can be generic, broad, specific and long tail. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the …

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Your website should make it easy to do business with you

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You can make use of this by loading your …

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Keyword attractiveness

Cookieless domains are useful because a browser can connect to more than one at a time. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Duplicate content is content that appears in more than one …

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Types of site changes brought on by scraping

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. All the content you produce should be tailored to your target customer / audience …

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The truth about onsite SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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The truth about link bait

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. With a global economy more businesses are going online now. The blog posts that we build links to ranked very well and drove …

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The first choice should be search marketing

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else …

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Tell me more about plugins

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Most businesses understand …

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When your use of CTR becomes obsessive

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. It’s no exaggeration to say Google got blindsided by social. Even if you’re working with a small team, it …

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Should more importance be given to text links for search marketing?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. All business websites are different and there is never any ‘One …

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What's the story about link research

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your …

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Determine which keywords people are using to find your blog content

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Every business wants to achieve its goals and doesn’t want to invest substantial …

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The worst advice I've heard about CTR

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Remember that …

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Which SEO tactics pay the greatest dividends?

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. For your pages to become searchable and indexable by …

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