Reasons why marketers love reporting

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Very similar content can be useful across TLDs too. All that technical stuff. Search Engines …

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Here's what industry insiders think about text links

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Web analytics data alone is not enough

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. 40% of all sales could be online by 2020. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following …

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Why white hat SEO matters

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Trigger the buying process with your title tag

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. While uncovering and fixing technical issues …

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Expand your web portals as necessary

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap …

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Don’t forget search engine spiders

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Don’t forget about local search

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Your website loading speed is one of the most important rankings factors in Google. No one …

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Measure and Improve by paying attention to RSS feeds

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they …

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Determining Relevance: Trust your gut when it comes to analysis

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as …

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Hidden facts about Google algorithms

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

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The secret behind user generated content

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Here's what industry insiders think about social media

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the …

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Taboos about mobile search that you should know

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn …

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Types of site changes brought on by webmaster tools

Social engine optimization is actually a technique to collect user traffic on a website. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Depending …

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Questions to ask about plugins

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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Update your RSS feeds on a regular basis

Selecting the right keywords, in the end, all comes down to understanding your target audience. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the …

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Measure and Improve by paying attention to SEM

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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What's the story about rankings

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. High-quality content on and off your …

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How to focus on landing pages

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Do not schedule the republishing of posts. The …

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How to really understand keywords

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher …

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Aligning your goals in relation to duplication

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. You need to become best friends with Google Search Console. Its search tools are legendary and a big …

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Things your competitors know about social media

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. It mostly depends on Seo factor which is highly influenced by changing in …

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Write a keyword-rich introduction about gateway sites

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. For search engines, the opinion of the users is what matters the most and is thus given the highest importance …

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More focus is put on SEM

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Spend some time looking at other websites within your …

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Bucket brigades based on 301 redirects

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. When it comes to word count, you …

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Why search engine spiders matter

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It stands the test of time and never goes out of date. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort …

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Things your competitors know about web 2.0

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Several types of content are considered evergreen. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting …

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Tactics around ROI

Also remember to get ahead of your competitors. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Set up paid search campaigns that target the terms and intent that your target audience uses to find information …

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Losing Focus on gateway sites

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will …

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Missing Alt Tags and Broken Images

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media …

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Takeaway tips for content

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use …

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Clarification about comment spam

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. The more a site is appealing to humans, the more search engine …

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Hidden facts about gateway sites

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. On the web …

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Can a techie truly understand reporting

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. You may have heard or been told “just write great content”. The images that you upload to a …

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When your use of backlinks becomes obsessive

There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services …

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When your use of mobile search becomes obsessive

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. It can be in the comments what is finally implicitly integrated well into the content also. Remember, great quality and lengthy content will work best …

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