Why white hat SEO matters

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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What online marketing tools do you use?

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new …

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Reasons that people rely on rankings

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s …

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Write a keyword-rich introduction about link exchanges

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Targeting the wrong keywords is one of the …

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How do you feel about link exchanges now?

Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go …

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Trigger the buying process with your title tag

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. While uncovering and fixing technical issues …

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Replicate the same process with other websites

Is your homepage title tag duplicated on another web page? But it will not provide you with regular website traffic. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting …

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Top trends in offsite SEO to watch

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information …

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Can ROI help improve my search engine placement?

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Generally speaking, Google will identify the best pages on your site if you have a …

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Expand your web portals as necessary

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap …

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Here's what industry insiders think about link bait

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. As I mentioned, SEO is a long-term strategy. You won’t see results in the …

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Don’t forget search engine spiders

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Focus on performance, user experience, and citations

Such content doesn’t go out of date. Your customers may not realize it, but high search rankings make you more credible in their eyes. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what …

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Make sure you know exactly what you're doing with keywords

They can often be far too specific, far too generalised, or just not the common phrase used by customers. It is also worth checking out your main competition to see which keywords they are targeting. Here’s the thing; it’s extremely easy to choose the wrong keywords. This means …

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A do-it-yourself guide to cloaking

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Head Keywords – Head keywords are usually of one word and are practically …

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Create a search marketing strategy based on URLs

e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. They are page-level signals and can be implemented in a meta tag or in an HTTP response header …

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Great ideas about meta tags to share with your colleagues

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. When your website or website’s content gets shared …

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Latest developments in googlebot crawlers

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Mobile optimization considers content …

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Reasons that marketers love analytics

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). They are looking for shortcuts and ways to beat the system. When it comes to choosing keywords, it …

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Effect of keyword density on my rankings

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Myths and misconceptions about webmaster tools

Developing a comprehensive white-hat strategy is absolutely essential for your business. Search engines like aged domains, and give them more authority over newer sites. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for …

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The mysterious world of link research

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. When you add a link to your website, you are inviting users to leave your site. Once your …

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Baking SEO right into new websites

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 …

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How do you feel about web portals now?

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. If your Google keywords relate to your business or website, where is your site in the search results? SEO is unarguably one of the best ways to connect …

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Concentrate on actionable html

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer …

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Create Better Content

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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Repurpose old LSI

Also remember to get ahead of your competitors. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. They may not consciously realize it, but they do. Before you decide which keywords are right for your brand, spend some …

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Headings and splogs

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Google is getting better and better at recognizing content that truly is …

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The hidden agenda behind CTR

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Don’t overlook websites that don …

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Make googlebot crawlers a priority

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. In business, regardless of the particular field, it has always been a good idea to look around and see what …

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Measure and Improve by paying attention to rankings

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. A sitemap (with which you may well be familiar) is an HTML page containing an …

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More importance is given to local search

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. In a 2015 survey, Advanced …

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Reasons that people rely on 301 redirects

Stock-photos are the worst. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors …

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Don’t forget about local search

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Your website loading speed is one of the most important rankings factors in Google. No one …

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Measure and Improve by paying attention to RSS feeds

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they …

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SEO CDN best practice

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Sometimes you just can’t target a specific keyword on a product or service page of …

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Understanding LSI

Advertising is a very important part of running any type of business. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Organizing your website into various sections, each with their own unique focus, will help …

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