Great ideas about analysis to share with your colleagues

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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The steps needed for putting keyword research into action

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it …

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Things to avoid when dealing with organic links

Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you …

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Update your anchor text on a regular basis

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. To make this strategy even more effective, you can find related keywords and assign two to three related keywords …

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Incoming links from other website increase your total ranking potential

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that …

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My thoughts on anchor text

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

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Reasons why you cannot fully understand sitemaps

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Keyword usage on a page is much more complicated these days. SEO professionals …

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Headings and URLs

Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. Backlinks are commonly referred to as one of the …

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The benefits of meta tags to your search marketing strategy

Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level …

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Let's follow offsite SEO best practise

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Use the rel=nofollow …

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Carve out time for concentrating on CTR

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your …

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Meaty meta descriptions may affect your SERPs tactics

Body keywords still have their use, however. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A …

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Thinking about content makes everything OK

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. To ensure consistently high quality, business owners …

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Determining Relevance: Trust your gut when it comes to analysis

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as …

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Concentrate on actionable conversion rates

You need a mix of both timeless and timely content will help you always keep your readers engaged. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. One thing is clear, mobile overtakes the desktop. Whether you should go after long tail keywords …

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Hidden facts about Google algorithms

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

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Avoid unrelated directories and low quality guest-posts

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based …

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Can quality really make a difference?

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether …

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Don’t forget about reporting

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers …

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Evaluating Websites that May Not Follow Best Practices

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage …

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When your use of javascript becomes obsessive

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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When your use of web portals becomes obsessive

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Placing keywords in these tags can be beneficial in some search engines. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that …

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Focus on performance, user experience, and indexed pages

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar …

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Wait. Are 301 redirects really that simple?

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has …

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Establish your position regarding dynamic pages

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Although you may now have a fully optimized site, your domain …

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Keyword Research for Page Titles

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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Measure and Improve by paying attention to RSS feeds

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google devalues pages and websites with very little content, and it’s obvious …

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The secret behind user generated content

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Establish your position regarding forums

A search term can be generic, broad, specific and long tail. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the …

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Reasons why you cannot learn SEO well

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. This is important because most Internet users rely heavily …

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The latest trends in anchor text

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Design + analytics = Greatness

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low …

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How to survive your first encounter with analytics

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Create great content. Google’s reputation depends on it leading users to high quality sites …

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The death of ROI

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Long form content is …

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Here's what industry insiders think about social media

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the …

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Reasons why you cannot learn conversion rates well

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Whether you’re …

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The ultimate revelation of quality

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Make sure the web server is able to handle the needs of …

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Your website should make it easy to do business with you

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You can make use of this by loading your …

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All the good keyword-rich domain names have gone by now

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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