Keyword attractiveness

Cookieless domains are useful because a browser can connect to more than one at a time. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Duplicate content is content that appears in more than one …

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Types of site changes brought on by scraping

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. All the content you produce should be tailored to your target customer / audience …

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Its all about landing pages

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. The right …

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Reasons that marketers love onsite SEO

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? In 1998, the web was much easier. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher …

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Are our marketing resources properly allocated?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Take a customer focused approach to canonical URLs

It should help you to create a continual lead generating machine. What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. Bold and italics can make your keywords stand out more with the search engines. This is where …

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Link Intersect for SEO

Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. A professional SEO agency, filled with dedicated copywriters, optimisation experts …

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Clarification about text links

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Record any results that appear to be effective, and …

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The truth about URLs

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for …

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Follow a consistent cadence towards sitemaps

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Sometimes you might find broken links to your website …

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Go long-tail and forget rankings

Throughout the years, SEO has changed substantially. SEO gives opportunities of substantial levels of free advertising; In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing …

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This story about bounce rates will haunt you forever

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize …

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Don’t let flowery language get in the way of a clear message

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and …

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Start by identifying your core set of target keywords

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales …

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Difficult things about ROI

Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing …

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Start simple, but don't forget text links

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Now, you need to be absolutely sure …

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Search marketing implications related to RSS feeds

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website …

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Why analytics matter

Stick to these good practices and you’ll be on your way to free traffic. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts …

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Education is the best legacy when it comes to SEO

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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The truth about onsite SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Basic on-page SEO factors to look for

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Taboos about mobile search that you should know

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn …

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This story about stickiness will haunt you forever

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You’ve seen what links you and your competitors have. Now it is time to start …

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Types of site changes brought on by webmaster tools

Social engine optimization is actually a technique to collect user traffic on a website. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Depending …

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To get fast rankings, you need splogs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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The truth about link bait

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. With a global economy more businesses are going online now. The blog posts that we build links to ranked very well and drove …

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The first choice should be search marketing

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else …

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The hidden agenda of plugins

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can …

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Be mindful of comment spam

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. SEO doesn …

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Difficult things about site submissions

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. SEO takes promotion. Backlinks are a huge part of …

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Find the right Chinese keywords

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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How to focus on citations

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Internal links can help you prove your authority in a particular field by …

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Tell me more about plugins

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Most businesses understand …

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When your use of CTR becomes obsessive

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. It’s no exaggeration to say Google got blindsided by social. Even if you’re working with a small team, it …

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Questions Over Keywords

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. There are thousands of millions of pages on the web, all ready to present the information on a variety …

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Questions to ask about plugins

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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Update your RSS feeds on a regular basis

Selecting the right keywords, in the end, all comes down to understanding your target audience. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the …

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