Let's talk about page rank

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. This is an integrated approach to drives customers to your business through a web portal. Customers now use mobile devices to research potential business partners before converting on a product or service …

more ...


Build a mobile-friendly site

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

more ...

Expand your analytics as necessary

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

more ...

Why are search queries so popular?

Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. However, a significant portion of searches take place on alternative sites …

more ...


Measure and Improve by paying attention to SEM

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

more ...

Fun with trust rank for now

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Or the second page, where a mere 10% of users wander? As you may well know, Google has altered and changed its algorithm …

more ...

Go long-tail and forget onsite SEO

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

more ...

Should more importance be given to text links for search marketing?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. All business websites are different and there is never any ‘One …

more ...

What's the story about link research

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your …

more ...

What's the story about rankings

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. High-quality content on and off your …

more ...


The latest trends in SEM

Therefore, site speed, quite rightly, can have a huge impact on SEO. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper …

more ...

How to focus on landing pages

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Do not schedule the republishing of posts. The …

more ...

The hidden agenda of domain authority

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Links don't matter that …

more ...

Maybe webmaster tools will be a thing of the past

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Adding endless pages of irrelevant content to your website won’t …

more ...

More importance is given to analytics

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...


Advantages of splogs and how you can take advantage of this

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

more ...


How to really understand keywords

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher …

more ...

Aligning your goals in relation to duplication

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. You need to become best friends with Google Search Console. Its search tools are legendary and a big …

more ...

Determine which keywords people are using to find your blog content

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Every business wants to achieve its goals and doesn’t want to invest substantial …

more ...

Expand your anchor text as necessary

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. Since companies started hiring SEO experts back in the 90’s, SEO has changed. To be a leading part of this new marketing …

more ...

Latest developments in onsite SEO

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

more ...

Things your competitors know about social media

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. It mostly depends on Seo factor which is highly influenced by changing in …

more ...

Follow a consistent cadence towards quality

Search engines pay attention to how long a user stays on your website and the pages they view. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. From a …

more ...

Organize headings and subheadings with H1, H2, H3 tags

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. You need to come up with blog post ideas, and there are various sources of data that can help you come up with …

more ...

Write a keyword-rich introduction about gateway sites

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. For search engines, the opinion of the users is what matters the most and is thus given the highest importance …

more ...






Concentrate on actionable meta tags

Google insists that you must also work on the website’s authority to drive higher levels of trust. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present …

more ...

I urge you to think about content

Even guest-blogging with a sole motive to generate links is also burned down. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is …

more ...

Types of site changes brought on by CTR

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

more ...

More focus is put on SEM

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Spend some time looking at other websites within your …

more ...

Bucket brigades based on 301 redirects

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. When it comes to word count, you …

more ...



The worst advice I've heard about CTR

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Remember that …

more ...

Is the content of each page relevant to that SEO term?

You get what you want—top rankings on Google and “free” organic traffic. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links …

more ...

Never underestimate the influence of search queries

If you plan to do some basic SEO, it is must that you know how search engines work. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. There is nothing like this in Google. Keep …

more ...

Why search engine spiders matter

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It stands the test of time and never goes out of date. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort …

more ...

Which SEO tactics pay the greatest dividends?

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. For your pages to become searchable and indexable by …

more ...

Boost site speed and utilise authority sites

Create The Perfect Landing Page For Local SEO! Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece …

more ...

Search marketing implications related to widgets

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

more ...

Useful tips from experts in forums

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts …

more ...