Things about authority sites you have to experience yourself

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. As a greater percentage of the population become increasingly technologically …

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Things your competitors know about web 2.0

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Several types of content are considered evergreen. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting …

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Can reporting really make a difference?

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO …

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Tactics around ROI

Also remember to get ahead of your competitors. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Set up paid search campaigns that target the terms and intent that your target audience uses to find information …

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Takeaway tips for html

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how …

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How to survive your first encounter with keyword density

Every site has a sphere of relevance. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically …

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Why Do SEOs Use Keyword Phrases?

In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Google reported similar findings in 2016, noting that 28 percent …

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Headings and quality

Moving on from generic keywords, you can decide to add more information into the keyword. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. By studying the needs and buying behavior of your customers, you get …

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Losing Focus on gateway sites

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will …

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Missing Alt Tags and Broken Images

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media …

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Boost site speed and utilise meta tags

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Canonicalizing a page is a way of telling Google that this URL is the “master version …

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Keep an eye on duplicates

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics …

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Write a keyword-rich introduction about analysis

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the …

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Is this the end of analysis as we know it?

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web …

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Make it sufficiently broad in terms of analytics

This is an integrated approach to drives customers to your business through a web portal. This is blatantly untrue and, so long as you follow the best practices, you’ll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential …

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More focus is put on site submissions

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All …

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Taboos about web 2.0 that you should know

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Links are …

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Bucket brigades based on splogs

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Some directories cost money in order to be accepted into …

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Takeaway tips for content

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use …

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Clarification about comment spam

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. The more a site is appealing to humans, the more search engine …

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How you will benefit from site submissions

Have An Effective, Personalize Outreach Template Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Although traditional advertising can still play an important role in marketing …

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It’s a win-win strategy with an emphasis on RSS feeds

Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve …

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Personalization counts: how does SEO fit into this?

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Instead, they …

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The ultimate revelation of webmaster tools

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Add internal links …

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Find a simple guide to link exchanges and read up about it

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Personal digital assistants, such as Applees Siri, have increased the …

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Things to avoid when dealing with local search

Create The Perfect Landing Page For Local SEO! Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Not every spot on your website will give your keyword phrases the same exposure and SEO …

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Supplemental Content for SEO

Remember that your success in SEO is directly proportional to the amount of effort you exert. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Local directories are specific to both your …

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Taboos about CTR that you should know

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords …

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How to really understand gateway sites

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Targeting the wrong keywords is one of the worst mistakes that you can make in a business. At …

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Adopt a customer centric view of keywords

SEO is a time consuming effort which most people running an online business do not have. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. If you can’t create informative blog posts, which are written in an engaging …

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Create a search marketing strategy based on authority sites

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice …

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The hidden agenda of bounce rates

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between …

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Boost site speed and utilise link research

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating …

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Hidden facts about gateway sites

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. On the web …

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Latest developments in metrics

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. By highlighting your website, you help Google better understand your site’s …

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Tell me more about dynamic pages

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be …

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Headings and link building

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. In our experience, 100-200s of milliseconds load time is a …

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Things about scraping you have to experience yourself

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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