Write about keyword research

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places …

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Adjust your appearance in search by utilising webmaster tools

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Build on the trust of existing content

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but …

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Create an Engaging Web Presence by the use of dynamic pages

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. SEO is all about staying relevant …

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Domain to Domain Relevance

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Google’s featured snippets, also known as “position …

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Quality over quantity when it comes to blogs

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Appropriate use of headers are not only helpful to the reader in structuring …

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Reasons why you cannot fully understand search queries

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Developing an SEO strategy for your business can help draw …

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The most obvious backlink tactic

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Machine learning is a part Google’s algorithms. Who’s to blame? Undoubtedly, the number of mobile …

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Improve engagement by utilising backlinks

The structure of your URL can affect both your page’s ranking, but also the user experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. A Private Blog Network (PBN) is a network of …

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Missing title tags are problematic

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of …

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Opting for Effective Search Engine Optimization

What’s so important about hashtags in SEO? This kind of evergreen content is usually longer than an average blog post. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language …

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Take a customer focused approach to forums

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Google Plus works powerfully and Google has really given …

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Things to avoid when dealing with javascript

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. What is SEO? When searching on mobile, there is a huge difference with desktop: Google …

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This year will be the year of landing pages

Use internal links with clear and informative anchor text. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen …

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Tell me more about CTR

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In the …

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Can a techie truly understand reporting

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. You may have heard or been told “just write great content”. The images that you upload to a …

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We've reached a tipping point when it comes to plugins

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

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Set-up An RSS Feed For Your Blog

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

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When your use of backlinks becomes obsessive

There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services …

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Write a keyword-rich introduction about local search

Keep in mind that you don’t have to create only evergreen content for your blog. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must …

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Everybody sees comfort online!

Citations like these are essential when building authority and improving your site’s credibility. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly …

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Tell me more about site submissions

Several types of content are considered evergreen. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Don’t change your URLs if you don’t have to. Certainly, don’t modify …

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When your use of mobile search becomes obsessive

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. It can be in the comments what is finally implicitly integrated well into the content also. Remember, great quality and lengthy content will work best …

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A do-it-yourself guide to local search

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Stay on top of your SEO strategy and make sure that …

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Carve out time for concentrating on analysis

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Establish your position regarding canonical URLs

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what …

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When your use of offsite SEO becomes obsessive

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the …

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