We've reached a tipping point when it comes to quality

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It …

more ...

Web analytics data alone is not enough

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. 40% of all sales could be online by 2020. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following …

more ...


Why white hat SEO matters

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

more ...

Expand your web portals as necessary

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap …

more ...

Latest developments in googlebot crawlers

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Mobile optimization considers content …

more ...

More importance is given to local search

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. In a 2015 survey, Advanced …

more ...


Carve out time for concentrating on CTR

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your …

more ...

Thinking about content makes everything OK

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. To ensure consistently high quality, business owners …

more ...


Avoid unrelated directories and low quality guest-posts

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based …

more ...

When your use of web portals becomes obsessive

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Placing keywords in these tags can be beneficial in some search engines. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that …

more ...

The secret behind user generated content

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

more ...

The death of ROI

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Long form content is …

more ...

Your website should make it easy to do business with you

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You can make use of this by loading your …

more ...

All the good keyword-rich domain names have gone by now

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

more ...



Difficult things about ROI

Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing …

more ...

The truth about link bait

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. With a global economy more businesses are going online now. The blog posts that we build links to ranked very well and drove …

more ...

Tell me more about plugins

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Most businesses understand …

more ...



How you will benefit from site submissions

Have An Effective, Personalize Outreach Template Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Although traditional advertising can still play an important role in marketing …

more ...


Adopt a customer centric view of keywords

SEO is a time consuming effort which most people running an online business do not have. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. If you can’t create informative blog posts, which are written in an engaging …

more ...