Reasons why marketers love reporting

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Very similar content can be useful across TLDs too. All that technical stuff. Search Engines …

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LINKS are STILL the #1 driving factor behind rankings

In these cases, you’ll see very few competitors to benchmark against. High authority links are great, but in my opinion, relevant links win the game every time. The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. But how do you …

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How do you feel about web portals now?

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. If your Google keywords relate to your business or website, where is your site in the search results? SEO is unarguably one of the best ways to connect …

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Repurpose old LSI

Also remember to get ahead of your competitors. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. They may not consciously realize it, but they do. Before you decide which keywords are right for your brand, spend some …

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SEO CDN best practice

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Sometimes you just can’t target a specific keyword on a product or service page of …

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Evaluating Websites that May Not Follow Best Practices

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage …

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Start simple, but don't forget text links

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Now, you need to be absolutely sure …

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The truth about onsite SEO

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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What's the story about rankings

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. High-quality content on and off your …

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Follow a consistent cadence towards quality

Search engines pay attention to how long a user stays on your website and the pages they view. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. From a …

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The worst advice I've heard about CTR

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Remember that …

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Boost site speed and utilise authority sites

Create The Perfect Landing Page For Local SEO! Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece …

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Takeaway tips for html

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how …

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Headings and quality

Moving on from generic keywords, you can decide to add more information into the keyword. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. By studying the needs and buying behavior of your customers, you get …

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More focus is put on site submissions

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All …

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Create a search marketing strategy based on authority sites

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice …

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Reasons why you cannot fully understand search queries

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Developing an SEO strategy for your business can help draw …

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Take a customer focused approach to forums

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Google Plus works powerfully and Google has really given …

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Everybody sees comfort online!

Citations like these are essential when building authority and improving your site’s credibility. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly …

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Carve out time for concentrating on analysis

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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