Great ideas about web portals to share with your colleagues

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. After all, 75% of Google’s clicks are from the first page …

more ...


Increase Organic Traffic by the manipulation of page rank

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If you are ranked anywhere below that, the amount of eyes on your search …

more ...

Succeeding in SEO means paying attention to SEO campaigns

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear …

more ...

Top trends in offsite SEO to watch

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information …

more ...


Reasons that marketers love analytics

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). They are looking for shortcuts and ways to beat the system. When it comes to choosing keywords, it …

more ...

The mysterious world of link research

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. When you add a link to your website, you are inviting users to leave your site. Once your …

more ...

Create Better Content

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

more ...

Measure and Improve by paying attention to rankings

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. A sitemap (with which you may well be familiar) is an HTML page containing an …

more ...

Things to avoid when dealing with organic links

Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you …

more ...

Meaty meta descriptions may affect your SERPs tactics

Body keywords still have their use, however. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A …

more ...

Concentrate on actionable conversion rates

You need a mix of both timeless and timely content will help you always keep your readers engaged. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. One thing is clear, mobile overtakes the desktop. Whether you should go after long tail keywords …

more ...


Measure and Improve by paying attention to RSS feeds

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google devalues pages and websites with very little content, and it’s obvious …

more ...

Establish your position regarding forums

A search term can be generic, broad, specific and long tail. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the …

more ...

Reasons that marketers love onsite SEO

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? In 1998, the web was much easier. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher …

more ...

Are our marketing resources properly allocated?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

more ...



Don’t let flowery language get in the way of a clear message

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and …

more ...

Search marketing implications related to RSS feeds

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website …

more ...


Latest developments in onsite SEO

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

more ...


Is the content of each page relevant to that SEO term?

You get what you want—top rankings on Google and “free” organic traffic. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links …

more ...

Why search engine spiders matter

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It stands the test of time and never goes out of date. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort …

more ...

Search marketing implications related to widgets

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

more ...


Can reporting really make a difference?

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO …

more ...

Why Do SEOs Use Keyword Phrases?

In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Google reported similar findings in 2016, noting that 28 percent …

more ...


Things to avoid when dealing with local search

Create The Perfect Landing Page For Local SEO! Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Not every spot on your website will give your keyword phrases the same exposure and SEO …

more ...


Domain to Domain Relevance

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Google’s featured snippets, also known as “position …

more ...

A do-it-yourself guide to local search

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Stay on top of your SEO strategy and make sure that …

more ...