This year will be the year of splogs

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

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Let's talk about domain authority

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you happen to come across a page on the web that has the label SEO or …

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Don’t forget search engine spiders

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Make sure you know exactly what you're doing with keywords

They can often be far too specific, far too generalised, or just not the common phrase used by customers. It is also worth checking out your main competition to see which keywords they are targeting. Here’s the thing; it’s extremely easy to choose the wrong keywords. This means …

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Baking SEO right into new websites

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 …

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Great ideas about analysis to share with your colleagues

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Incoming links from other website increase your total ranking potential

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that …

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Reasons why you cannot fully understand sitemaps

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Keyword usage on a page is much more complicated these days. SEO professionals …

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Focus on performance, user experience, and indexed pages

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar …

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Keyword Research for Page Titles

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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Clarification about text links

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Record any results that appear to be effective, and …

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Difficult things about site submissions

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. SEO takes promotion. Backlinks are a huge part of …

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When your use of CTR becomes obsessive

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. It’s no exaggeration to say Google got blindsided by social. Even if you’re working with a small team, it …

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Fun with trust rank for now

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Or the second page, where a mere 10% of users wander? As you may well know, Google has altered and changed its algorithm …

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How to focus on landing pages

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Do not schedule the republishing of posts. The …

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Advantages of splogs and how you can take advantage of this

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Write a keyword-rich introduction about gateway sites

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. For search engines, the opinion of the users is what matters the most and is thus given the highest importance …

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Useful tips from experts in forums

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts …

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Takeaway tips for content

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use …

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Improve engagement by utilising backlinks

The structure of your URL can affect both your page’s ranking, but also the user experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. A Private Blog Network (PBN) is a network of …

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We've reached a tipping point when it comes to plugins

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

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When your use of mobile search becomes obsessive

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. It can be in the comments what is finally implicitly integrated well into the content also. Remember, great quality and lengthy content will work best …

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