Here's what industry insiders think about text links

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Taboos about widgets that you should know

Search engines can quickly scan for pages that are likely to match a search query. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Search Engine Optimization, or SEO, is an integral part …

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Trigger the buying process with your title tag

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. While uncovering and fixing technical issues …

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A do-it-yourself guide to cloaking

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Head Keywords – Head keywords are usually of one word and are practically …

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Create a search marketing strategy based on URLs

e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. They are page-level signals and can be implemented in a meta tag or in an HTTP response header …

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Measure and Improve by paying attention to RSS feeds

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they …

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Determining Relevance: Trust your gut when it comes to analysis

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as …

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Design + analytics = Greatness

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low …

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The ultimate revelation of quality

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Make sure the web server is able to handle the needs of …

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Start by identifying your core set of target keywords

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales …

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Education is the best legacy when it comes to SEO

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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To get fast rankings, you need splogs

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Questions Over Keywords

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. There are thousands of millions of pages on the web, all ready to present the information on a variety …

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Aligning your goals in relation to duplication

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. You need to become best friends with Google Search Console. Its search tools are legendary and a big …

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Things your competitors know about social media

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. It mostly depends on Seo factor which is highly influenced by changing in …

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More focus is put on SEM

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Spend some time looking at other websites within your …

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Tactics around ROI

Also remember to get ahead of your competitors. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Set up paid search campaigns that target the terms and intent that your target audience uses to find information …

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How to really understand gateway sites

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Targeting the wrong keywords is one of the worst mistakes that you can make in a business. At …

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Missing title tags are problematic

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of …

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Write a keyword-rich introduction about local search

Keep in mind that you don’t have to create only evergreen content for your blog. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must …

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